New campaign reminds road users: In Town, Slow Down

Pic: Scottish Government
Pic: Scottish Government

New research reveals over a third of people in Scotland (34%) rush through town if they’re running late for work, with more than half (58%) admitting to taking risks when travelling in built-up areas such as jumping amber lights (19%) and travelling over the speed limit (19%) in a bid to be ‘on time.’

One in twenty also admit to travelling on ‘autopilot’ every day and don’t pay full attention to their surroundings or other road users.

The findings of the survey by the Scottish Government and Road Safety Scotland (part of Transport Scotland) mark the launch of a new campaign with a clear message for all road users; In Town, Slow Down.

A number of organisations including Living Streets Scotland, Cycling Scotland and local authorities have already backed the initiative to unite road users and create a greater sense of shared responsibility to help reduce the number of casualties on Scotland’s roads.

Minister for Transport and the Islands, Humza Yousaf said: “We are committed to achieving safer road travel in Scotland for everyone and it’s important drivers and riders travel at an appropriate speed for the environment and the conditions, especially in built-up areas where there are many vulnerable road users.

“Whether we drive, ride, cycle or walk, we all share the same road and our actions can have serious consequences. So don’t risk it – the message is simple, in town, slow down.

Figures show 96% of accidents involving pedestrians happen in built-up areas, with most casualties occurring between 4-6pm on weekdays and between 1-3pm on weekends. Speed causes accidents. And the harsh reality is that you don’t have to be breaking the limit to be going too fast. With two-thirds of people walking as a method of travel at least once a week and cycling on the rise3, these figures highlight how important it is for all road users to take greater care and consideration when travelling in built-up areas.

Pic: Scottish Government

Pic: Scottish Government

Stuart Hay, Director, Living Streets Scotland says: “We’ve come a long way in improving safety for pedestrians but by no means can we rest on our laurels. Far too many people are still killed or seriously injured on Scotland’s roads. People on foot should be safe wherever they walk so I’d urge members of the public to join the #intownslowdown campaign.”

Keith Irving, Cycling Scotland Chief Executive, said: “Cycling is on the up in our cities and towns and we need to reverse the increase in serious injuries amongst people cycling. Engineering, enforcement and education are all essential to make roads safer for everyone, whether we are cycling, driving or walking. Today’s campaign is one of the many initiatives we need to deliver to achieve this.”

Going too fast in town has severe penalties for drivers. The minimum fine for speeding is £100 plus three penalty points and a potential loss of licence when building up 12 or more points over three years. Plus, new drivers only need six points to lose their licence in the first two years of driving.

Chief Superintendent Stewart Carle, Head of Road Policing at Police Scotland, said: “Reducing the number of people killed or seriously injured on our roads is a shared responsibility for all agencies and road users. It’s shocking that, on average, a motorist is stopped for speeding in Scotland every eleven minutes.

“We hope this latest campaign will reduce casualties among road users, particularly pedestrians and cyclists. The message is simple; motorists need to consider other road users, look ahead for hazards and adjust their speed accordingly to the road conditions.”

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