Bloody Big Brunch launches same week as International Women’s Day

ILaunching the same week as International Women’s Day takes place, people are being invited to get involved in the “Bloody Big Brunch” – where the price of a Bloody Mary is a box of tampons and the topic of chat is menstruation. Period. It’s an unusual drinks bill for what’s an all-too-common problem. All tampons and pads received will be donated to The Trussell Trust in acknowledgement of period poverty; something that 1 in 5 women have experienced. Unable to buy sanitary products due to financial difficulties, those affected resort to using old clothes, toilet paper and newspapers as alternatives solutions – or rely on friends and food banks for period wear.

The Bloody Big Brunch allows people – whether they get periods or not – to exchange sanitary products for that classic brunch staple, the Bloody Mary. The first event will take place in Glasgow on Saturday 10th March (Wee Guy’s, Cochrane Street) but the ‘flow’ of conversation will be kept going throughout the year as The Bloody Big Brunch tours the rest of the UK at “that time of the month”.

Those who can’t attend the events are welcome to hold their own brunches at home, inviting family and friends and asking guests to donate to the Bloody Big Brunch’s JustGiving page.

The event has been created by WIRE, a creative agency, who wanted to put a spotlight on the issue. Lee Beattie, Director of Wire, said: “Aunt Flo, the blob, on the rag – we all have our nicknames for that time of the month. But it’s time to remove the taboo of talking about periods so we can talk about period poverty.”

“Taxed as a non-essential luxury item, the reality is that sanitary products should be a basic essential available to all women. So we’re using an actual luxury – brunching with a Bloody Mary in hand – to shine a light on this massive issue that lots of people – women and men – don’t know much about.”

“Nobody should feel shame about menstruation, nor should they have to resort to uncomfortable substitutes or no sanitary products at all. By getting bloody talking over a Bloody Mary, we can start helping those in need – and putting pressure on the government for change.”

Garry Lemon, Head of External Affairs at Trussell Trust, said: “We know that people coming to foodbanks haven’t got money for food, so it’s unlikely they’ll have money to buy essentials like sanitary products. These donations will help make sure women can preserve their dignity in times of crisis – thank you.”