The subject of mental health has been high on the agenda in Scotland over recent weeks. Now, one Glasgow business is putting support on the menu. Literally.
The Admiral Bar (72a Waterloo Street) has created a social purpose campaign that they hope locals will have an appetite for – and they’re calling it ‘Mind Over Macca’; a contribution to a mental health charity through the act of buying macaroni cheese.
Marc Ferrier, co-owner at the Admiral Bar explains more:“Hundreds of seemingly happy young men come to the Admiral every week – but stats tell us that at least one in three will suffer from a mental health problem in their lifetime. They also tell us that suicide is the biggest killer of men under 50 in Scotland. That’s backed up by our own personal experience – everyone we know has dealt with mental health issues in some form, either personally or through family and friends.
“We need to change things. And now, more than ever, people want to help. But how?
“With the World Cup and the prospect of a busy pub coming up, we knew we had an opportunity to bring lots of people together to do something. So, we came up with the idea ‘Mind Over Macca’. Every dish of macaroni cheese we sell over the course of the competition will see a 50p donation made to SAMH. By eating the ultimate comfort food, we want to help give comfort to those who need it now.
“We’ve only just started to tell people about ‘Mind Over Macca’ and already the reaction we’ve had has been amazing. Other places throughout the city, like Platform, Bloc+, Finsbay, Dirty Duchess, Julie’s Kopitiam and Piece are joining us in the campaign – and we’re keen to get as many businesses as possible involved. Hopefully it will mean that more services and more support become readily available.”
Macaroni cheese is already the most popular item on the Admiral’s menu – more than 600 are sold every month.
Mind over Macca starts at The Admiral and other Glasgow businesses from Thursday 14th June and will end Saturday 15th July. For more information, call 0141 221 7705.