Magners break the ice for Valentine’s Day

With the rise in mobile matchmaking apps, actually talking to someone you fancy in a bar might seem unthinkable – until now. Magners, the Irish Cider makers have teamed up with Malone’s Irish Bar to help punters find love in time for Valentine’s day, by creating an adult alternative to passing love notes in class.

Magners have frozen four cheeky phrases into over-sized ice cubes which can be ordered at the bar along with a pint of Magners, to be hand-delivered to your crush, breaking the ice on your behalf.

Available at Malone’s Irish Bar (Edinburgh and Glasgow) on Saturday 10th February, curious cupid’s can pick their pick-up line from:

What’s the craic?
My Mammy would love ya
Kiss me, I’m Irish
Let’s break the ice

Janette Murray, Magners UK Marketing Manager said: “Magners is the go to drink for good times and cheeky Irish charm, which is why in the run up to Valentine’s Day we’re encouraging singletons to ditch the apps and start talking – with our help of course. Magners is best known for its ice-cold refreshing serve so incorporating a fun, flirty message concealed in the ice is quirky way to encourage a bit of banter in bars. Fingers crossed Magners help make a match!”