The Scotch Malt Whisky Society (SMWS) is celebrating its annual September Gathering with a line-up of whisky tasting events for members and friends across Glasgow. The signature event in this year’s Gathering is a spectacular festival of whisky, hosted by Glasgow’s WEST Brewery. Taking place on Saturday, 25 September, the Society is welcoming guests to a three-course dinner and five-course dram tasting by Master Ambassador, John McCheyne. Guests will also be treated to live music from The Easy Winners and will have the opportunity to purchase limited edition and rare releases by the bottle.
As part of the Gathering, the Society has also partnered with Linn Products, creators of some of the world’s finest music systems. Founded in Glasgow in 1973, Linn goes to extremes to pursue musical perfection and designs and manufactures premium music systems that bring consumers closer to the music that they love. This partnership will feature Led Zeppelin and Pink Floyd Linn Lounges at the Society’s Glasgow Bath Street venue, taking place on Wednesday 22 and 29 September.
The Society’s whisky and Linn ambassadors will guide guests through five of Led Zeppelin and Pink Floyd finest tracks paired with five stunning Society drams. The September Linn sessions are now sold out, however, the Society’s partnership with Linn Products is continuing with a range of music events taking place throughout October. Throughout the month of September, the Society has been hosting a series of events for members and non-members, with one exciting activation every weekend across each of their four UK locations; Glasgow, London, Edinburgh Queen Street, and The Vaults, Leith.
Helen Stewart, Head of Marketing and Membership at The Scotch Malt Whisky Society, said: “For this year’s Glasgow Gathering we have taken advantage of our stunning Bath Street Members’ Room to celebrate the love of whisky. “The 2021 Gathering line-up features a wealth of exciting events, which encourages members to share their passion for whisky and offers the chance for new guests to explore the Society’s flavour profiles and what our Glasgow venue has to offer. “From a colourful festival of music and whisky to dram tastings and Society suppers, each occasion is unique and this year we look forward to welcoming our members and their guests to this annual celebration of our whisky community.” For members ‘afar’ there will also be an immersive programme of home entertainment and virtual tastings, to bring ‘the spirit of The Vaults’ to members, no matter where they are.
Joe Rodger, Linn International Brand Manager, added: “The parallels between good whisky and good music run more than skin deep. Music is the soundtrack to the best times of our lives, and when it’s done right, we savour the difference. “We are both proud and excited to be partnering with the SMWS. The meticulous focus on quality and provenance of Scotch whisky aligns beautifully with our own mission; we know our music systems are in good company, alongside whisky, as Scotland’s finest exports.” For details on all the events and to buy tickets, visit: smws.com/the-gathering-events-2021
September Gathering Glasgow:Glasgow, Bath Street – 22nd – 29th September: • 22nd September – Bath Street: Linn Lounge – Led Zeppelin Whisky and Music Experience. 20.00 – 22.00 • 25th September – The Gathering goes West. 19.00 until late. • 29th September – Bath Street: Linn Lounge – Pink Floyd Whisky and Music Experience. 20.00 – 22.00 For more information about The Scotch Malt Whisky Society click here.