ROX – Diamond & Thrills, the independent luxury jewellery and watch retailers with headquarters in Glasgow, has announced expansion plans which will see the brand open its first store in London.
Located in Battersea Power Station, the new ROX boutique will specialise in its own-brand diamond jewellery and engagement rings collections, designed and crafted exclusively by ROX.
As ROX celebrates its 20th anniversary this year, it will unveil its seventh store in October. The 1,500 sq ft showroom will feature high specification fixtures and fittings, luxurious fabrics and its trademark Moet & Chandon champagne bar to create a truly memorable “Diamonds & Thrills” experience.
Commenting on the brand’s arrival in London, Kyron Keogh, Co-founder and Managing Director of ROX said: “Since the day Grant and I founded ROX our aspirations have always been to take the brand to London. It is a city like no other and its retail scene is unrivalled. Being able to showcase our brand in one of the most exciting retail schemes in the world right now is an honour and we are delighted to be able to reach this milestone as we celebrate 20 years in business.
“Jewellery continues to be a sparkling success story for us especially when we take into consideration the two years of the pandemic we have just traded through. Like every industry we faced our fair share of challenges thanks to lockdowns and travel restrictions but it seems that many consumers are turning to and have rediscovered a love of fine jewellery that instantly sparks joy and is a forever purchase that is regarded as being worth the investment.”
Battersea Power Station will be split across two turbine halls housing a brands from around the world in just over a hundred units. When completed, Battersea Power Station will be the third largest retail destination in Central London, comparable in scope to Oxford Street and just as centrally located.
Kyron Keogh added: “We can’t wait to bring our brand to London. We truly believe that our exclusive designs, the superior quality of our jewellery and our “Diamonds & Thrills” ethos will grab the attention of the discerning London shopper. We already have an established reputation for our award-winning standards and we will be ensuring our London boutique delivers the highest levels of service and experience.”
