Tennent’s Lager brings agony aunt reindeer head Rude-olph to Glasgow bar

Sleigh bells are ringing from Wellpark Brewery to pubs across Scotland as the boss of Christmas cheer touches down in Scotland before the big day. No, not Santa, there’s a new guy coming to town courtesy of Tennent’s Lager, and all he wants for Christmas is to sort out your patter for your next night out.

Introducing Tennent’s new Christmas temp Rude-olph, the bad-mouthed Scots reindeer is serving up Christmas tips, advice and patter this month to keep you on track, from what to buy your mum to how to get a kiss under the mistletoe.

Taking form as a mounted reindeer head animated with festive banter, Rude-olph will be touring bars around Scotland, interacting with Christmas partygoers. He can be a bit gruff, so remember to be good for goodness sake!

His tour kicks off at The Raven in Glasgow today, then he’ll be flying east to The Black Bull in Edinburgh, before heading up north to Taybridge Bar in Dundee and Bridge St Social in Aberdeen.

If you don’t get the opportunity to meet Rude-olph in bars across Scotland don’t fret! A virtual, mobile version of the red-nosed, hard-faced reindeer will be available online to help consumers with all their Christmas quandaries, and you can catch a glimpse of him in all his glory in Tennent’s hilarious preview video:

Alan McGarrie, Head of UK Brand Marketing at Tennent’s, said: “We’re all excited to be introducing Scotland to our newest furry Christmas temp. From buying the right perfume for your mum to finding a date for Christmas dinner, we all sometimes need a X-mas expert to point us in the right direction.

“That’s why we’ve appointed our man Rude-olph, so people can spend less time Christmas shopping this year and more time enjoying Scotland’s favourite lager.”

You can catch Rude-olph making a real-life appearance on his in-bar tour at:

– The Raven, Glasgow (8 & 9 Dec)
– The Black Bull, Edinburgh (14, 15 & 16 Dec)
– Taybridge Bar, Dundee (21, 22 & 23 Dec)
– Bridge St Social, Aberdeen (28, 20 & 30 Dec)

Meanwhile, Tennent’s Lager is inviting punters to meet them under the mistletoe and lock lips with their new festive glassware, unveiled this week as the countdown to Christmas commences.

Complete with snowflakes, reindeer, Christmas tree and with the famous Red T taking centre stage, the new glassware will be available in 750 bars across Scotland from today. The bespoke festive glass is a first from the lager brand, and marks the start of the festive period, during which the brand will roll out a series of activities.

Alan McGarrie, Head of UK Brand Marketing at Tennent’s Lager said: “It’s the most wonderful time for a beer and our new festive glassware is the perfect way to enjoy Scotland’s favourite lager throughout December.

“Tennent’s Lager is here to serve the people of Scotland all year round, however we’ve lots of festive fun planned over the Christmas period. We’d encourage lager fans to step into Christmas with a pint of Scotland’s finest and keep their eyes peeled on our channels over the coming weeks.”

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Tennent's Christmas Glass. 29/11/17 Picture © Andy Buchanan 2017

Tennent’s Christmas Glass. Picture: Andy Buchanan

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