Tennent’s lager encourages Scotland to embrace the rain

It may be raining this weekend, but there’s no cause for alarm. In fact, quite the opposite with Scotland’s most plentiful asset – the rain – topping up Loch Katrine. From here the fresh Scottish water winds its way to Wellpark Brewery, the home of Tennent’s Lager.

With heavy rain expected, Scotland’s favourite beer has positioned a live billboard at Anniesland Cross, giving an alternative take on the rising water in the loch – pints. As the rain falls it ensures that a key ingredient for making beer remains topped up.

With over 1 trillion pints currently in Loch Katrine, there’s no cause for alarm.

Alan McGarrie, Group Brand Director at Tennent’s said: “We know that not everyone will be delighted at the sight of the rain returning but we want to encourage everyone to look at it in our terms. Every pint of Tennent’s Lager is made with the freshest Scottish water from Loch Katrine, alongside the finest quality hops, and Scottish barley.

“The only way to keep Loch Katrine topped up is with the ever-present Scottish rain, so when you think about it, more rain means more Tennent’s. That’s why we say bring it on – embrace the rain!”