Tennent’s Lager’s position as Scotland’s favourite alcohol brand has today been reaffirmed, after topping the influential Scottish Brand Review for 2018.
Compiled by Kantar WorldPanel, Tennent’s Lager was recognised as the No.1 Scottish ‘take home’ alcohol brand, beating off competition from the likes of Famous Grouse, McEwan’s and Brewdog.
2018 has seen significant investment and development into the brand, with the launch of a new can design and the recent opening of a new visitor centre at Wellpark Brewery. The summer saw the announcement of an extended partnership with Scottish Rugby, which will see Tennent’s continue its sponsorship of the national team, Glasgow Warriors and Edinburgh Rugby; as well as becoming the new title sponsor of the domestic leagues.
Following a brush with Barack Obama in 2017, Tennent’s has been front of mind with world-leaders again this year. South Korean President Moon Jae-in was snapped enjoying a pint of Tennent’s in Seoul; while 300ml cans were launched ahead of Donald Trump’s visit in July – alongside an affectionate tag-line “tiny cans for tiny hands”.
A new brand campaign, Bring It On has also been launched, encouraging fans to embrace Scotland’s most plentiful asset – the rain – which keeps Loch Katrine topped up with fresh Scottish water. From there the water winds its way to Wellpark, where it’s made into Tennent’s with the finest quality hops and Scottish barley.
Norman Loughery, Sales Director – Off Trade at Tennent’s, said: “2018 has been another outstanding year for Tennent’s and what a way to round it off by being named Scotland’s top-selling alcohol brand. It’s testament to the quality of Tennent’s Lager, the passion and dedication of our team and the success of our campaigns that sees the brand so well loved by Scottish drinkers.
“While it’s great to again be Scotland’s No1, we never take this for granted. This year we have worked closely with our customers on the introduction of Minimum Unit Pricing into the market as well as extending our partnership with Scottish Rugby; unveiled a new can design; launched our Bring It On campaign; and opened a brand-new visitor centre at Wellpark. We’ll go into 2019 with great momentum and look forward to another year of innovation”.