Tennent’s Lager has launched an expedition to ensure Scots living in other countries are not without a taste of their favourite lager on International Beer Day, which is 4th August. After months of careful planning, recruitment, training and acclimatisation, the Glasgow brand is going international. It’s going all the way to… England and Wales.
Tennent’s has been brewing beer in Glasgow since 1556 and will put every one of its 400+ years of experience, and every ounce of its pioneering spirit to the ultimate test as it crosses the border with a supply of Scotland’s favourite.
Fans have been taking to Tennent’s Facebook to nominate their expat mates who are currently unable to sample a pint of the big red T. The expedition team will leave the brewery at first light on 4th August and will be live acros England and Wales all day, delivering cans of Tennent’s Lager to Scots who’ve been trapped between Carlisle and Bognor Regis.
The Glasgow brewer is taking nominations for Scots to receive cans via Facebook till mid-day Friday 4 August, so if you’ve got mates in need of a special delivery should head get tagging to be in with a chance of getting the beers in for them.
Alan McGarrie, Head of UK Brand Marketing at Tennent’s, said: “Tennent’s is here to serve the nation, and that means making sure Scots who’ve flown the nest are supplied with Scotland’s favourite Lager on International Beer Day. So, if your mates have started to say lake instead of loch, or they’re asking if caught the cricket at the weekend – get on to our Facebook and nominate them to receive a refreshing taste of Scotland.
“If you’ve got any English or Welsh mates who need to reconsider their lager choices, that’s fine too. We’re here to solve problems for Scotland first, but we’ve got a lot of love for our neighbours south of the border. International Beer Day is about getting the beers in for your mates, even if they don’t live in the same city. We’ve got a long history of sending our beer to far flung places, so we’re the only ones who could pull this off today.”
You will find more information here. Delivery will be made within 72hrs of 10 am, Friday 4 August 2017.
