The Ronains have performed on the stage in the Barrowlands after securing a UK wide advertising deal. Jim Ronain and band members Debbi, Linzi and LP, recorded a gig in the famous venue last month without an audience for the new Dragon Soop E.S.Q (Extra Special Quality) advert which is part of a television campaign.
The Clydebank band were among the first to sample new Wild Dark Fruits and Tangerine Dream flavoured Dragon Soop ESQ which use “quality fortified fermented schnapps” and are 15% ABV.
Jim reckons the niche brand is a perfect match for the edgy rockers whose song Who The F*** Are The Ronains is also used in the advert.
He said: “Around July we got talking to the Dragon Soop bosses and we reckon we are a marriage made in heaven. Their audience fits us. It’s young, it’s rock n roll, it’s colourful and it’s edgy.”
The band met up under strict social distancing rules to perform at the Barrowlands and admitted it was pretty eery to play the venue when it was empty.
Jim said: “We are the only act to have graced the stage there in lockdown. We had to mask up after the performance and keep our distance. We have played twice before but it was pretty eery because it was only the band onstage with a smoke machine.
“Barrowlands Ballroom provided the sound and light guys and it felt good to help some people in the music sector earn some money. The guys hadn’t been able to work since February.”
The deal also saw the band recording their song in Morse Code studios with the advert being played out across 3.4 million homes on Capital Radio over the next month.
Jim said: “Lockdown has been a funny time for us. Dragon Soop had agreed to sponsor our tour in New Orleans, Memphis and Nashville but that’s has now been postponed until April, so it was great to do the adverts and some online concerts instead. We also released our new track Quarantine and are looking forward to playing it and other songs live when we can.”