Yotel Glasgow is marking Pride month with a new cocktail and mocktail celebrating 50 years of Pride, and donating 100% of proceeds directly to the UK’s national LGBTQ+ helpline charity, Switchboard. Customers can also donate directly to Switchboard in hotel at Yotel London City, Glasgow, Edinburgh and Manchester Deansgate for the month of June.
The ‘Yotel Pride’ cocktail and mocktail are available in their sky-high bar and restaurant VEGA, overlooking Central Station, priced at £6 with 100% of proceeds directly benefiting Switchboard. A safe space founded in 1974, Switchboard answers on average 18,000 calls a year, with each call costing the charity around £17 for wrap-around support which means they can be there for each and every caller.
Switchboard has provided support to millions of people since its inception, promising that all calls are confidential and no topic is off limits. A safe space for anyone to discuss anything, including sexuality, gender identity, sexual health and emotional well-being, Switchboard is a non-directive service, supporting people to make informed decisions for themselves. The charity can provide information, support and referral services for lesbians, gay men and bisexual and trans people – and anyone considering issues around their sexuality and/or gender identity. The helpline operates 10am-10pm daily, and can be reached by dialling 0300 330 0630 – find out more at switchboard.lgbt .
Yotel’s celebratory Pride cocktail will be available from 7 June- 30 June. The Pride cocktail contains a refreshing blend of Whitley Neill Rhubarb and Ginger gin, Blue Curacao, Crème de Violette liqueur, lime juice and egg white, whilst the mocktail version contains Ceders non-alcoholic spirit, Orgeat and cherry syrup with lemon and cranberry juice.
Stephanie Fuller, General Manager at Switchboard LGBT+ Helpline said, “We are delighted to be supported by YOTEL as part of its Pride campaign in 2022. Switchboard is the national LGBTQ+ helpline in the UK, and the visibility of our helpline that this partnership will bring across the UK is vital.
“Each year our dedicated team of listening volunteers hold over 18,000 conversations with people in need of support with conversations ranging from, but not limited to coming out, sexuality, gender identity, isolation, and mental health.
“Each call costs us around £17.00 for all the wrap-around support which means we can be there for a caller. The support and visibility this partnership will provide cannot be understated, ultimately it will mean our confidential non-judgemental service will continue to be there 10 am -10 pm, 365 days a year by phone, instant messaging and email to support people from the LGBTQ+ communities that need someone to listen.”
Olivia Donnan, Vice President Brand & Communications at Yotel HQ said, “We’re thrilled to partner with Switchboard and Polly Shute to celebrate and support Pride in our communities across the UK. At Yotel, we strive to be an inclusive space for every guest, visitor and Crew member and are pleased to continue our ongoing work supporting the community through donations and training this June.”
For further information on Switchboard visit switchboard.lgbt follow the charity on Instagram, Twitter and Facebook or call 0300 330 0630.